MAP

MAP Policy
Effective Date – October 1, 2018
Dead Center Archery Products (the “Company”) has decided to adopt a Minimum Advertised Price (“MAP”) Policy (“Policy”)with respect to its archery and related products sold via various sales channels. The Company has determined that this Policy is necessary to ensure that our markets and customers continue to recognize the value of our brand and the highest quality of our products in the marketplace where the Company competes. For the Company to maintain the sterling image and powerful brand it has worked diligently to achieve in the marketplace, it is essential that the Company’s brand and products be presented in a manner that properly reflects the Company. Advertising the Company’s products for less than the minimum advertised price as described in this Policy would be inconsistent with that image.

Unilateral Policy

This Policy does not constitute an agreement between you and the Company and the Company is NOT seeking a response from you.

Resellers remain free to establish their own advertising prices for all of the Company’s products. However, if the Company determines to its satisfaction that any of the Company’s products have been offered or listed at a price below the minimum advertised price set, established by the Company, the Company will consider such advertisement a violation of the MAP Policy. The Minimum Advertised Price can be found on the Company’s price list or can be obtained by contacting the Company.

This Policy applies to all Resellers that sell the Company’s products including a Reseller who purchases from another Reseller or Distribution channel as opposed to from the Company directly.

The Company reserves the right to modify, suspend, or discontinue this policy as a whole or in part or specify certain periods during which the policy is inapplicable. Without limiting the foregoing, from time to time, the Minimum Advertised Price for one or more products may be modified by the Company.

This Policy applies to all advertisements and listings of the Company’s products via any medium, direct resellers or extended resellers, where Price Information is conveyed including, but not limited to, printed material, online web sites, marketplace sites, comparison search engines, web site check out areas, message boards, forums, social media, email solicitations, radio, television, catalogs. Price Information refers to any means of conveying a price for the Company’s products, whether expressed or implied such as price formula, volume discounts, references to savings or discounts, member discounts, discrete price, conditional discounts, combined discounts, bundling, rebates etc. This Policy does not apply to discontinued products.

The Company reserves the right to investigate and make its own independent determination as to whether this Policy has been violated and will follow the outline below if the Company determines a violation has occurred.


MAP Policy Violation - Upon the first violation of the Policy by any reseller, the Company will issue a warning letter to the reseller. Reseller will have 3 business days to correct the violation. If the violation is not corrected within the period of 3 business days, the Company may suspend or discontinue entirely the sale of products, cancel any orders, refuse to accept additional orders from the reseller for a period of not less than 30 days, but may extend indefinitely at the sole discretion of the Company.

Each violation of this policy shall remain on record with the Company for the reseller.

Each reseller of the Company’s products is free to independently decide whether or not to follow this Policy. Company will not discuss any conditions of acceptance related to this Policy, as it is non-negotiable and will not be altered for any reseller. In addition, Company does not ask for, nor will it accept, any assurance of compliance with this Policy.

Nothing in this Policy shall constitute an agreement between the Company and any reseller.

Company personnel or sales representatives have no authority to modify or grant exceptions to this Policy. All questions regarding the Policy may be directed to Dead Center Archery Products 543 W. Market St. Beavertown PA 17813, 570-658-1069.